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GenAI Motion Assessment 

Brief

CONTEXT: The weirdest thing in Advertising? PERFUME ADS. It fits the weirdness that AI brings like a glove.
 

THE ASK: Using Gen AI, we want you to create a 15 second ad spot for a fictional perfume brand.

DELIVERABLES: A 15 second script A storyboard consisting of 5 images that tell the story

Bonus: if you can generate a VO and animate the film.

Story and Script - ChatGPT

  • Scene 1 (0-2 seconds):
    Close-up of the perfume bottle slowly rotating in a dimly lit, opulent room. Soft golden light reflects off the crystal-clear surface.
    Voiceover: “A scent that transcends time…”
     

  • Scene 2 (3-6 seconds):
    A slow-motion shot of a woman in an elegant evening gown walking through a velvet curtain, revealing her silhouette. The air seems to shimmer as she passes, a faint trail of fragrance in her wake.
    Voiceover: “…capturing the essence of elegance…”
     

  • Scene 3 (7-10 seconds):
    The woman is now on a terrace overlooking a city skyline at twilight, a soft breeze blowing her hair. The fragrance seems to envelop her as she turns to face the camera, her expression serene.
    Voiceover: “…creating memories that linger forever.”
     

  • Scene 4 (11-13 seconds):
    The perfume bottle appears again in full view, bathed in golden light, with a delicate floral element floating in the background.
    Voiceover: “Elysium by Luna.”
    Text on Screen: “Embrace the Essence of Elegance.”
     

  • Scene 5 (14-15 seconds):
    A close-up of the sprayer on the perfume bottle, releasing a soft mist that catches the light and drifts through the air in slow motion, with glowing particles surrounding it.
    Text on Screen: “The scent of unforgettable moments.”

Image Generation/ Storyboard : Flux1.0-2.5 and Firefly

freepik__luxurious-perfume-bottle-with-soft-golden-light-re__87541.png
freepik__candid-image-photography-natural-textures-highly-r__87538.png
freepik__candid-image-photography-natural-textures-highly-r__51704.jpeg
freepik__perfume-bottle-with-golden-light-surrounded-by-sof__87540.png
Lable 4.png
product last.png

Image Retouching and Branding Integration

Generated images were refined in Photoshop to remove imperfections, enhance details, and ensure consistency. Branding elements such as logos and taglines were seamlessly integrated, elevating the visuals to meet professional standards, ready for video production.

Image to Video: KlingAI and Minimax on hailuoai

Final Compiled Video with Music

Final Compiled Video with Voiceover

The voiceover was created using ElevenLabs

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